Define Google Analytics

Google Analytics is a strong and highly effective tool that gives indispensable details about your web site and visitors. And the best part, it’s free.

How it really works and reporting

When the tracking code collects data, it packages that information up and sends it to Google Analytics to be processed into studies. When Analytics processes information, it aggregates and organizes the knowledge based on express requirements like whether or not or not a person’s system is mobile or desktop, or which browser they’re using.

But there are moreover configuration settings that allow you to customize how that data is processed. For instance, you might have considered trying to apply a filter to make sure your information doesn’t embody any interior agency guests, or solely contains information from a specific nation or space that’s vital to your enterprise.

 One crucial factor to bear in mind !!

Once Google Analytics processes the data, it Cannot be modified

Structure of Google Analytics

Organizations

Products and customers are collected collectively in organizations. A group represents a company, and permits you to entry your group’s product accounts (e.g., Analytics, Tag Manager, Optimize), and deal with product clients, permissions, and cross-product integrations.

Accounts

An account is your entry stage for Analytics. One or additional Analytics accounts can belong to an organization.

You want no less than one account so you could have entry to Analytics, and so you could decide the properties you want to observe. How you deal with the connection between accounts and properties is up to you. You can use a one-to-one relationship of 1 account/one property, or it is best to make the most of a one-to-many relationship of 1 account/many properties.

Properties

A property is a web site, mobile application, or system (e.g., a kiosk or point-of-sale system.) An account can include various properties.

Within an Analytics account, you add the properties from which you want to accumulate data. When you add a property to an account, Google Analytics generates the tracking code that you simply use to accumulate information from that property. The tracking code accommodates a unique ID that identifies the data from that property, and makes it merely identifiable in your tales. Analytics moreover creates one unfiltered view for each property you add.

Views

A view is your entry stage for tales; a defined view of data from a property. You give customers entry to a view to permit them to see the studies based totally on that view’s data. Property can include various views.

 For instance, inside a property you could want:

• one view of all the data for www.occasion.com
• one view of solely AdWords visitors to www.occasion.com
• one view of solely guests to a subdomain like www.product sales.occasion.com

When you add a property to an account, Google analytics creates the first view for that property. That first view has no filters, and so contains all the data for that property. You ought to go away this distinctive view unfiltered, So that you simply always have a view by which you may see all the data. You can create additional views and apply filters to them so that they each embrace the exact subset of data throughout which you’re.

Once you create a view, the reports for that view will show data from the creation date of the view forward. For instance, should you create a view on May 1, that view will present data from May 1 forward, nevertheless is just not going to present any knowledge collected prior to May 1.

If you delete a view, that exact perspective of the data is gone ceaselessly. Don’t delete a view should you assume you may ever want to report on that actual perspective of the information.

Steps to Setup Google Analytics

Create or join to your Analytics account:

1.    Go to google.com/analytics

•    Do one in every of many following: 
•              To create an account, click on Start without cost.
•             To sign up to your account, Click Sign in to Analytics.

Then start following the instruction for account set up

Enter your account name (e.g. Organization name, website name etc)

 Check Account Sharing setting, GA recommends to check all. 

Then click NEXT

 2. Set up a property in your Analytics account – A property represents your website or app and is the gathering level in Analytics for the data out of your website or app.

•  Property Name – Enter website URL. (eg. www.example.com)
•  Reporting time zone – select the country and time zone for reporting
•  Currency – Select type of currency. (if you are using ecommerce website)  

Now tell about your business 

Now we click on “Advance Option”, where we can create Universal Analytics property and now Google Analytics 4(GA 4), which very latest version of analytics. So, you have an option to select either both (UA & GA 4) or only universal analytics.

I would recommend to either new or existing analytics user, you can use both UA and GA4.
In the next blog I will guide you how to create fresh GA4 account setup. 

Once you select first option, you will reach on universal analytics admin option, where you can see the both the option UA and GA4.

Now start to create first universal analytics code, click “Tracking Info” and select “Tracking Code”

Now you get the below website tracking code, copy and paste this code intosection of every page.

Correct setup

— – <HEAD>
//GA CODE HERE
— </HEAD>

NOW click “Property Setting” to setup some basic and advance setting

You can change your industry category any time.

You can adjust or link to search console.

Now click “Save”

 Final Conclusion

For a beginner, you understand how to google analytics works, how tracking code process, and reporting. The user additionally wants to perceive the structure of google analytics.

Installing Google Analytics is easy as correctly. The set up instructions differ barely, counting on the type of platform you’re using to energy your website.